Category Archives: Book Reviews

Inside Steve’s Brain by Leander Kahney

This book is a biography mostly focused on Jobs’ professional life at Apple. The following are a few of the topics discussed in the book which I enjoyed. It is often mentioned that Jobs had an incredible reality distortion field. Andy Hertzfeld described … Continue reading

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Detroit: An American Autopsy by Charlie LeDuff

“I’ve always said, the only difference between Detroit and a third-world country is that Detroit doesn’t have goats in the street.” —Sam Riddle  Charlie Leduff, a Detroit native moves back to the city to work as a journalist for the Detroit … Continue reading

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Jony Ive: The Genius Behind Apple’s Greatest Products by Leander Kahney

“What people are responding to is much bigger than the object. They are responding to something rare — a group of people who do more than simply make something work, they make the very best products they possibly can. It’s … Continue reading

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Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer

Moonwalking with Einstein is the incredible journey of a regular guy becoming the U.S. Memory Champion. Joshua Foer’s interest in memory exercises begins while covering the same championship a year earlier as a journalist. He takes you through this journey-the memory … Continue reading

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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin

If Permission Marketing was relevant and important at the time of its publishing (1999), it is even more critical nowadays.Seth Godin identifies the method of most marketing campaigns and explains their shortcomings. He repeatedly drives home the difference between Permission … Continue reading

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It’s Not About the Coffee: Lessons on Putting People First from a Life at Starbucks Paperback by Howard Behar

“We’re not in the coffee business serving people. We’re in the people business serving coffee.”  Howard Behar (former President of Starbucks) discusses the ten principles integral to the success of the coffee chain. He also discusses some of Starbucks’ development … Continue reading

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UnMarketing: Stop Marketing. Start Engaging. – A Book Review

“Twitter isn’t social media if you use it to just send out ads and blog post updates (Pg. 27).” I thoroughly enjoyed Scott Stratten’s book on marketing. The book was focused on two major (marketing) components: tips for using specific … Continue reading

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