Category Archives: Business

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin

If Permission Marketing was relevant and important at the time of its publishing (1999), it is even more critical nowadays.Seth Godin identifies the method of most marketing campaigns and explains their shortcomings. He repeatedly drives home the difference between Permission … Continue reading

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It’s Not About the Coffee: Lessons on Putting People First from a Life at Starbucks Paperback by Howard Behar

“We’re not in the coffee business serving people. We’re in the people business serving coffee.” ¬†Howard Behar (former President of Starbucks) discusses the ten principles integral to the success of the coffee chain. He also discusses some of Starbucks’ development … Continue reading

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A hidden gem within Collaborative Consumption

Collaborative Consumption (or the Sharing Economy) is growing rapidly. Although I don’t think its impact can be compared to that of the Industrial Revolution (like some have suggested), it is certainly a legitimate game changer. Jeremiah Owyang of Altimeter Group, … Continue reading

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